5 eMail Marketing Guidelines To Unlock New Revenue From Your List

Let’s face it, the effectiveness of  email marketing can make or break your business profits.  You’ve spent the time and treasure building your list of customers and prospects. This is your biggest asset. But unless you are able to effectively tap into your list and regularly active new revenue, all that effort is lost.

The name of the game in this new marketing normal is lowering cost per lead and increasing the lifetime value (revenue) of your customer and prospect base. If accomplished, you will have more profits than your competitors and be able to dominate your market.

Here are 5 key email marketing guidelines to make sure you are maximizing the opportunity:

1. Keep the attention on your subject line. Make sure you have a “remarkable” subject line that causes your prospect to open the email and then deliver on the subject line quickly in the body of the email.
2. Create a cohesive mix of promotional and informational copy to maintain your readers interest.  If you are only selling, readers will loose interest quickly, and worse, not open your emails in the future.
3. Engage your readers. You have a good deal of information about where your prospects are in the buying cycle. Hopefully you segmented your readers into different lists so you understand their emotional and product needs very well. Tap into their emotional state, let them know you understand what they need and service that need.
4. State your call to action clearly. Be direct and lead your prospect to the next action…they will follow you if you are clear and appear to be motivated to help them solve a problem.
5. Take on the role of your reader.  Step into the dialogue going on in your customers head and understand, and anticipate, what their needs are (emotional and physical).  This will also help you figure out the right sequence of products and services to offer over time as you continue your relationship with them.

Make sure you are measuring everything so you can fine tune your email marketing campaigns over time. The biggest thing, just do it.  I cannot tell you how many businesses I have worked with have large lists and do nothing with them.  Many have the sophisticated autoresponder capabilities but treat email marketing as an afterthought.

Don’t make that mistake. It will cost you market domination!