7 Step SEO Action Plan For The Distributed Social Web
November 1, 2009 by Chris Marentis
Filed under Blog
Success in the new “distributed web” is directly related to the concepts and benefits of SEO. Social media marketing provides a controllable method of getting authoritative external links both directly and indirectly. You get links directly by distributing and publishing valuable content(with anchor text links to your site) across various web 2.0 sites and content directories. Indirect linking benefits are derived from the incremental clout that you derive from you larger footprint on the web as a result of content distribution. Bloggers and non-competitive websites would see huge benefits from getting reciprocal links from your expanded presence on the web.
Many “SEO Experts” make the task of search engine optimization appear to be more complicated that it really is. Here is a 7 step action plan that will put you on top, particularly when implemented in the context of a social media marketing strategy.
1. Decide on the one search phrase you want your page to rank for. It is possible to rank the same page for several searches, but by focusing your efforts on a single search term, you increase the power of each of your links.
2. Title your page with a variation of the phrase you want it to rank for. Your page title will be displayed prominently in the search results, so add additional descriptive words that will make humans want to visit your page.
3. Create a headline on your page that confirms the promise of your title.
4. Write your page content primarily for humans, but do try to use your complete search phrases and the separate works in your phrases into the text. This will help both humans and search engines to understand what your page is about.
5. Create links to your page using link text that contains variations of your search phrase. Natural places for these will be in the navigation menu for your site, footer links at the bottom of your pages and links within the text of your content.
6. Get external links to your pages that also use variations of your search phrases. This will help not only your rankings, but will also garner visitors from these other sites.
7. Rinse and Repeat! No site is ever “done”— only made incrementally “better”. So, continue creating content, linking it together and getting links from other sites.
