7 Steps For Commenting To Gain Attention

So you have your own blog up and going. Now it’s time to turn up the dial. You should be spending most of your time off your blog and on other leading blogs in your industry. It will have a multiplier effect on your own blog and get you positioned as a player in the industry.

To be clear, the idea is to not only to contribute to other blogs, but to listen to the dialogue. You will get rich information that will help you become a better blogger yourself and understand your target customers.

For commenting, here are 7 tips that will get your effort focused, and the positive attention you want:

1. Identify the top 25 blogs in your industry- Use blog directories and search engines to find the top blogs in your industry. Pick 25 of the most influential…with your target prospects. This is important because your are primarily playing to people who buy your products. Also, use tools like Compete.com to find blogs with the highest readership, and check the comments area to make sure they have an active community. You don’t have time for every blog, so targeting is very important.

2. Sign up for email alerts at targeted blogs- If you sign up for email alerts, you will be instantly notified once the blog is published so you can read it quickly and decide if you want to comment.

3. Make comments quickly- The most read comments are the fist few so you need to act fast. Key here is only comment on posts that you can add meaningful value to. Don’t comment on everything…remember to listen as well.

4. Don’t promote your blog or site with every post- You can find ways to use your URL to promote posts you made on a topic (that might add value), whitepapers that are related to the topic or other resources you may have on your site or blog. But be careful, selling does not work in social media.

5. Twitter your comments- Use the post authors Twitter handle so they know that you are promoting their post, and point to your comment with the link.

6. Start a conversation- Make a post on your blog about a great post you read and put your own spin on it. Use trackback and links so the author and other readers know.

7. Rinse and repeat- Do this 3 to 5 times per day and you will get noticed get attention by the major players in your industry.

We find commenting to be one of the most effective social media strategies for lead generation. Get started now!

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