Accidental SEO:The Laws Of Physics

That’s right search engine optimization is like one of the basic laws of physics.  For every action their is an equal and opposite reaction.  Well, in the case of SEO it may not always be equal, but something is going to happen if you just make some basic changes to what you are doing on your website.

A CEO I work with mentioned yesterday that they changed their website last summer.  Nothing special or very strategic, just an update.  They increased their leads (and share of search engine results) over 600%! Not bad for a website re-launch sans consultants or strategy.

Now, we are not suggesting you can just throw a dart against the board and expect these kind of results.  The point is sometimes we get so confused by all the strategy and latest techniques that we don’t do anything. With the right content management system, and a creative staff, most businesses should be in a position to test lots of new things frequently and very inexpensively.  Quick cycles of implement, test, learn rinse and repeat.

Key guideposts for this kind of implementation:

• Have a keyword strategy set that you are confident will get you results (traffic and conversion) if you win.  Nothing is worse that aiming at the wrong goal and finding out after you win.
• Test one thing at a time so you isolate variables and know when something is really working. Also know what you are testing…what is the outcome (leads, sales, downloads) you are looking for?
• Record everything you do.  Make sure you keep a record of every change you make, with date and results.  This will help you continue to build on your quick cycles and not go back and repeat implementations that did not work.

These same rules apply for social media implementation.  SEO and social media are related and together a very powerful combination.

Now go give it a try!