I recently read a great report called Authority Rules by Brian Clark, the founder of Copyblogger. It’s a well written easy to read piece that outlines 10 rules to building authority for your business and persona.
Building authority in the new distributed web is critical to the success of your Internet marketing efforts. Let’s look at the definition of authority for a minute to better understand why:
au-thor-i-ty noun:  A citation (e.g. from a book) used in defense or support;  the source from which the citation is drawn;  and individual cited or appealed to as an expert.
On the web, the way Google and other search engines see authority is through links from other sites to your site. How influential are those other sites and how many of them link to your site also play a big part [Read more...]
For those of you who are rookies to the Internet marketing scene, site directories are a great way to get your website indexed by Google from all around the web. Although they are a fast, easy, sometimes free, way to get link juice, web directories can be found everywhere you look on the distributed web.
So, how do you know which directory will be the best fit and produce the best results for your site?
No need to get stressed out. Next time your stumble-upon a reputable looking web directory, ask yourself the following questions:
How long has the directory been online? Many Internet marketers feel that a domain that has been present for longer than 2-3 years will produce better rankings with Google.
Is the directory selective with URL submissions? The more selective the directory [Read more...]
Unless you live under a rock you have at least some knowledge of “social media.” As a business person you know that you should probably “do something” with Twitter, Facebook, LinkedIn, blogs and all the other new ways to reach out and touch someone electronically.
Everybody says it’s easy to get started. That’s true, if you are a teenager, pop singer or NBA player who simply must use social media to let everybody know what you are doing every hour of the day. Basic use of social media is a fairly simple process. (It must be – have you seen some of the idiots who are tweeting?)
But it’s not easy for a business to launch a social media program that has substance and staying power. In fact, it is a mistake to take the social media plunge unless and until you have a plan in place and you are committed to [Read more...]
In order to run a successful business, you must be organizes, inside and out. With all of the social media networks and constant updates, mentions and followers, it is no wonder that our social media strategy can fall under the radar.
As the social media guru at GenNext, I can attest to the sweat, pain and tears (maybe a little exaggerated…) we have gone through looking for a social media platform that can fulfill all of our needs.
The key to finding this, we have learned, is simply through trial and error. But first you must establish the features your business needs to run an organized and manageable social media marketing strategy.
So ask yourself, what is your ideal social media platform? Here are the things that were [Read more...]
Their are many ways to get someone to sign up for your email marketing list. We put together a comprehensive list below to get you thinking.
Giving something for free like a PDF or Video. Make visitors sign up to your opt-in form before you let them download it.
Include a newsletter sign-up link in your signature of all of your emails.
Send an opt-in email to your address book giving them something valuable (Link Bait) and ask them to join your list.
Host events- Art galleries, software companies, retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
Incentivize employees – Give a reward for collecting [Read more...]