Please Don’t Use Social Media Marketing If You…
January 12, 2010 by Elizabeth Kanna
Filed under Blog
Please Don’t Use Social Media Marketing If You…
…have the slightest inkling you have torpor.
Torpor means “lack of vitality or interest”.
Creating a long-term relationship with consumers, clients and brand advocates via the distributive and social Web requires that you have, or are doing, something we’ll find interesting: a message, product or service possessing value and exuberance.
Too many businesses, sites and brands are defined by torpor.
They have no purpose, they clutter the world with more useless “stuff”, they are boring, cookie-cutter products, and are not worthy of our attention.
These same brands and companies jump into the distributive Web hoping to build fans and to connect with existing as well as new customers.
Where is the passion and purpose in your brand or product? Can we “feel” it when we click on your site, Twitter page or blog?
Figure it out before you fill us with apathy (another aspect of torpor).
Definition from Visual Thesaurus: (one of the best sites and best annual subscription for just about everyone).
WR-per\, noun:
1. Lacking in vitality or interest.
2. A state of mental or physical inactivity or insensibility.
3. Lethargy; apathy.
