Social Media Marketing Planning: What To Do First?
October 22, 2009 by Chris Marentis
Filed under Blog
We kicked off our Mastermind group last night for the Surefire Social “Contractor Edition”, it was terrific. These business owners are the cream of the crop…they are serious about running and growing their businesses. That is why they spend time and resources on education and training for themselves and their people.
One of the most discussed subjects was where to start when implementing a social media marketing program. These days, business owners and managers get several emails a day from consultants and agencies offering training and products for every social media site under the sun.
Take a step back (and take a breath) and think about implementing a social media marketing program in this context:
- Are you aimed at the right target? Social media marketing provides multiple benefits to your business, SEO, lead generation and partnership opportunities..all because of a larger footprint across the distributed web. But if you are aimed at winning the wrong keywords (and unique positioning) for your company, you can be wasting a ton of time and resources. Get your strategy and foundation right and it will be hard to screw this up too much.
- Is you website built on a content management platform that allows for dynamic publishing (blogging and other content updates) and automated pinging of your published content to the major directories? If not, it is best to make sure your “home base” in the distributed web is optimized before publishing content on other sites. This needs to all work together.
- Are you treating social media marketing as a strategy or a tactic? This is a transformational opportunity for your business and brand. While it is great to experiment and try new things, it is best done in the context of an overall strategy that is moving you in the same direction. Have a strategic approach to you social media marketing plan.
It’s never been a more exciting time in marketing and media. Make sure you are on the winning of this business disruption.
