Social Media Marketing: Why Videos are Cool Tools for Generating Leads
December 14, 2009 by Alyssa Gagen
Filed under Blog
A huge part of the fun that social media marketing holds for innovative owners is the wide array of business marketing tools that are available to promote any company. You’re at liberty to try and then use whatever tool is more effective for your own business situation; it’s a matter of trying out and going with what works as each company is unique.
One very cool social media tool is video. If you’re into making movies, you may already have some up on YouTube. YouTube is now the world’s top search engine, having recently bypassed Google. But don’t worry about Google losing its edge—it bought YouTube in 2006. Together, YouTube and Google are behemoths of the search engine world.
YouTube’s tagline is: “Broadcast Yourself.” I might add, the better to sell your ideas and skills.
For example, if you’re a graphic designer, you might feel more at ease in showing how to design and balance white space with images in laying out an attractive magazine page—rather than write an article on how to do it. Video then is a terrific medium to show-n-tell with your voice-over explaining the steps, in synch with your hand actions.
Video production requires good lighting and a distinctive background to promote your brand image. So does a clear and crisp sound. Speak slowly and lucidly. Make sure there are no extraneous background noises. Script your production by outlining the process including words you’ll use. Rehearse beforehand. 2-4 minute videos are most effective.
Meantime, you’ll have a silent production partner promoting your company. That is, use a white board as your backdrop with your business name and website written on it. Just be sure it’s in the eye of the camera.
The whole idea behind social marketing is to get people to start commenting on, and exchanging, ideas. As I mentioned in one of my articles, that’s how I met up with Michael Licamele, VP of Marketing at TotalMortgage.com. As a result of our meeting through social networking, we’re now teaming up to write a book on how real estate agents can use social media for marketing properties. From out of the blue!
Don’t let Internet marketing for small business slip by you. Don’t play small, either. Stretch your reach and be amazed at how you can cultivate leads that last a lifetime—based on authentic, relationship-building.
Chris Marentis is a serial entrepreneur and recognized Internet Marketing expert having served as SVP at AOL and CEO of Clearspring Technologies. For more information on Online Marketing and Advertising, go to http://www.gennextmedia.com today.
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I'm Chris Marentis, founder and CEO of GenNext Media LLC.
This blog is written to be a discussion about building businesses by bridging new technology with marketing and media solutions. While I have been doing it for over 25 years for Fortune 500 companies, start-up’s and everything in between, I had the benefit of discovering this “new normal” of marketing with many talented people. Please join the dialogue by commenting in the box below.
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