Manage All of Your Social Media Networks at Once? We Do…and So Can You!

In order to run a successful business, you must be organizes, inside and out. With all of the social media networks and constant updates, mentions and followers, it is no wonder that our social media strategy can fall under the radar.

As the social media guru at GenNext, I can attest to the sweat, pain and tears (maybe a little exaggerated…) we have gone through looking for a social media platform that can fulfill all of our needs.

The key to finding this, we have learned, is simply through trial and error. But first you must establish the features your business needs to run an organized and manageable social media marketing strategy.

So ask yourself, what is your ideal social media platform? Here are the things that were essential to us:

• Scheduled Updates. Based on analytics, we schedule our tweets/updates to go out at particular times of the day, when they will have the best conversion rate. Therefore, if I want my blog post to go out at 3:00 p.m. sharp, I can schedule this in the morning and know that it is complete.

• Combined URL Shortner and Analytics. A URL shortener is a must for Twitter updates, but they mean nothing if you cannot track who is clicking on them. We use analytics to monitor our target audience to shape our marketing strategy to what our customers are looking for.

• Monitoring Twitter Mentions. In order to stay up-to-date on people mentioning your business throughout the distributed web, it is important to have an automatic system that informs you of when you are retweeted, direct messaged or commented on. We like to engage our audience and let them know that we are there for the social marketing needs.

Can you find all these things in one site? We did. HootSuite is a great organizational platform that fits all of our social media needs. But it might not work for your business. So, ask yourself, what are your social media marketing needs? Let us know…we can lead you toward a platform that will fit your business.