In the Midst of Haiti’s Tragedy, Social Media Prevails
January 14, 2010 by Alyssa Gagen
Filed under Blog
At GenNext Media, our thoughts and prayers go out to the citizens of Haiti who were affected by the earthquake that devastated their country a few days ago. In this time of need, social media marketing has become the disaster relief of the future. The Red Cross has already raised almost $1 million for the country of Haiti through text message donations, Twitter outreach and Facebook groups.
Even in the face of disaster, social media has become the “go to” network for updates, donation information and pictures from the scene. Is this the tipping point of social media? Do you think that social media has finally gone main stream?
The viral outreach of the Haiti relief campaign has caused a break through in the way we are able to promote action and encourage outreach as fast as possible. With the simplest process possible, the Red Cross, and other charitable organizations, took advantage of the popularity and simplicity of the Internet as a medium for immediate response.
Social media marketing has become the new wave of communicating and it will be interesting to see what the future holds. What do you think?
For a list of reputable charities taking donations for our friends in Haiti, check out this CNN article released this morning.






