Scarcity, The Re-Newed Marketing Tactic

Scarcity in marketing is an old tactic that is becoming in vogue again…because it works.  Especially in a tough economic environment.  Scarcity does a few things. First, it gets people to take action if they are sitting on the fence.  Second, it creates a premium value perception that will put you ahead in a commoditized or competitive market.  Most important, it provides your business and opportunity to focus on high value targets in an environment where you need to focus resources and maximize ROI.

Don’t get caught up trying to beat your competition head on.  Change the game and take a higher, more profitable road.  Scarcity is one tactic that helps you do that.

I just read a great story about brand using scarcity in FutureLab…check it out.