How does it work?

Let’s say you’re a green builder. When you share good advice in an article or upload videos on your weblog demonstrating how to use repurposed materials for contemporary design, homeowners looking for ecologically sound innovations will take note.

Before long, your info-packed videos and articles draw hoards of homeowners because your innovations make sense in avoiding enviro-waste, while lowering home remodeling costs.

When you tie this in with the comparative advantages of harnessing solar, wind and geothermal resources, you take a further step in comparing them to conventional housing costs over time—and convince your audiences how affordable green living is, especially in a recession.

Your blogging will clearly:

• Present cost-effective solutions calculated over the long haul

• Offer alternative comparisons to overcome misperceptions

• Integrate innovative ideas—home maintenance energy tips that are low-cost, xeriscaped landscaping, etc.

• Invite skeptics to comment with witty point-counterpoint ideas. You’ll find, too, that is a great strategy to start discussions on your weblog by inviting comments from other points of view

By blogging your expertise, you fulfill the three primary requirements to brand your green marketing leadership in your niche:

1. Unique service and products

2. Consistently delivering excellence to satisfied homeowners

3. Communicating an ongoing presence in the community.

That’s all it takes to get started—a simple social media marketing strategy using business blogging and social networking with groups such as Facebook, LinkedIn and Twitter.

Social linking makes communication instantaneous and fun hanging out, while generating mega leads that are ongoing—all at the same time. Are you also into saving money and time? Then, start blogging!