Female Facebook users, from all around the globe, decided to implement a small “game” to raise awareness for breast cancer. All women (starting with only a few) bombarded the live news feeds with the color of their bras. Who knew that something this simple could become a ‘Grass-roots movement?’

Talk about viral marketing…within two hours, the Susan G. Komen Facebook fan page increased from 135 fans to 700.

Now, if this story doesn’t motivate you to get out there and brand your business, than I don’t know what will. With the power of the social media community, the Susan G. Komen Foundation was able to raise awareness about their cause, thus, causing an increase in donations, volunteers and event participants. Think of all ways your business can use social media networking to create and establish a visible brand, while driving traffic to your business.

Whether it is a contest exclusive to Facebook fans, releasing a discount coupon for your product, or hiding an eBook on your website to have people search for-get people excited.

Use the story above to inspire your business marketing strategy.     Think: How can I get people energized about my product/service? Don’t be afraid. The Internet is more forgiving than your think. If your idea doesn’t exactly “take off,” don’t get discouraged…just keep trying.

So, with all of that encouragement, I expect you to all to go out and interact with your community in a fun and creative way.

What ideas do you have to maximize your Internet presence?