Bra’s and Facebook: A Social Media Inspiration for Your Business

Black. Pink. Leopard…I will let your mind do the rest. For those of you who are not avid Facebook junkies, like myself, you probably have no idea what these words even mean.  Well, it just so happens, that Facebook has been in the center of a social media-marketing storm.

Female Facebook users, from all around the globe, decided to implement a small “game” to raise awareness for breast cancer. All women (starting with only a few) bombarded the live news feeds with the color of their bras. Who knew that something this simple could become a ‘Grass-roots movement?’

Talk about viral marketing…within two hours, the Susan G. Komen Facebook fan page increased from 135 fans to 700.

Now, if this story doesn’t motivate you to get out there and brand your business, than I don’t know what will. With the power of the social media community, the Susan G. Komen Foundation was able to raise awareness about their cause, thus, causing an increase in donations, volunteers and event participants. Think of all ways your business can use social media networking to create and establish a visible brand, while driving traffic to your business.

Whether it is a contest exclusive to Facebook fans, releasing a discount coupon for your product, or hiding an eBook on your website to have people search for-get people excited.

Use the story above to inspire your business marketing strategy.     Think: How can I get people energized about my product/service? Don’t be afraid. The Internet is more forgiving than your think. If your idea doesn’t exactly “take off,” don’t get discouraged…just keep trying.

So, with all of that encouragement, I expect you to all to go out and interact with your community in a fun and creative way.

What ideas do you have to maximize your Internet presence?

In the Midst of Haiti’s Tragedy, Social Media Prevails

At GenNext Media, our thoughts and prayers go out to the citizens of Haiti who were affected by the earthquake that devastated their country a few days ago. In this time of need, social media marketing has become the disaster relief of the future. The Red Cross has already raised almost $1 million for the country of Haiti through text message donations, Twitter outreach and Facebook groups.

Even in the face of disaster, social media has become the “go to” network for updates, donation information and pictures from the scene. Is this the tipping point of social media? Do you think that social media has finally gone main stream?

The viral outreach of the Haiti relief campaign has caused a break through in the way we are able to promote action and encourage outreach as fast as possible.  With the simplest process possible, the Red Cross, and other charitable organizations, took advantage of the popularity and simplicity of the Internet as a medium for immediate response.

Social media marketing has become the new wave of communicating and it will be interesting to see what the future holds. What do you think?

For a list of reputable charities taking donations for our friends in Haiti, check out this CNN article released this morning.