Web Directories: The Questions You Must Ask for Your Internet Marketing Strategy

For those of you who are rookies to the Internet marketing scene, site directories are a great way to get your website indexed by Google from all around the web. Although they are a fast, easy, sometimes free, way to get link juice, web directories can be found everywhere you look on the distributed web.

So, how do you know which directory will be the best fit and produce the best results for your site?

No need to get stressed out. Next time your stumble-upon a reputable looking web directory, ask yourself the following questions:

• How long has the directory been online? Many Internet marketers feel that a domain that has been present for longer than 2-3 years will produce better rankings with Google.

• Is the directory selective with URL submissions? The more selective the directory is, the less links they will have. Don’t submit your site to a directory that appears to be a free-for-all of links.

• Lifetime or monthly cost? Many paid directory sites do, either, a lifetime subscription (flat fee) or charge you by the month. Generally sites that charge for a one-time submission fee are easier to manage and more reputable. Best of the Web is a good example of this.

• Will the directory allow you to edit your submissions? Think about all the changes your business has gone through. Whether it is your target audience, URL’s, keywords, etc. Choose a directory that will allow you to edit changes from the initial submission.

The key to entering your URL in a site directory is to do your research. You do not have to spend hours of time looking up reasons to join a site, but simply browse around the directory and look for any red flags.

It is extremely important to evaluate these directories and spend your time and money in a place that will give your site results. Think: smart marketing.

Thoughts? Suggestions? Your favorite directories?