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Digital Marketing Compass

“In a time of uncertainty, how do you make sure you are taking advantage of every opportunity and continue to thrive, while your competitors stumble from one new tactic to the other?”

Before launching any social media marketing program, we apply the powerful principals of our Digital Marketing Compass system. This business research and planning system uses a proprietary process to reverse engineer the digital footprint of your customers, competitors and your own brand or service.

The best part—we can show you how to strengthen your brand positioning by building a firm foundation based on how this process reveals hidden opportunities.

Step inside the mind of your best customers and find out how they are searching for solutions in your niche.
Identify the top ways your competitors reach them and what they are using to convert buyers.
From this information, we will create your Unique Selling Proposition (USP) and carefully researched keywords and phrases that will be threaded throughout the various layers of your distributed web campaign.
You’ll even learn what new products and services you can add to your business to increase the lifetime value of your customers.

Using the Digital Marketing Compass system with GenNext Media, you can build or re-launch any type of product or service business.

The really good news is that you no longer have to create products and marketing plans without knowing if they are going to be effective or not. Because the system will help validate profitable niches with proven customer behavior and establish an overwhelming dominance in your niche by best positioning your businesses against your competition.

The four phases of this process work to provide a straight-forward method for starting-up a new business or taking your current business to the next level as quickly as possible.

Here’s a brief overview of how you can expect each phase to fine-tune your business marketing plan:

Phase One:

Users This phase takes you through the process of identifying the right audience for your products and services. It is important that your target market contains hungry customers who are lined-up ready to buy. In this phase you will:

Define target prospects and determine how they are experiencing pain, urgency or a passion regarding a specific issue related to your niche.
Determine if these prospects are actively seeking solutions and where they are going to meet the need. Are there competitor businesses who are providing services for them?

Phase Two:

Once your target market is defined you will focus your efforts on in-depth research and listening of your prospective customers’ purchasing behaviors as well as what your competitors are doing. We will zero in on important questions, such as:

What are your target customers already buying?
What are they saying in forums and blogs?
What is your competition doing that works?
What keywords are your competitors using to attract customers and what keywords are the customers plugging into the search engines? This helps you gain the advantage in your use of search engine optimization.

Phase Three:

Right In this phase you move from research to action. You will learn to take all of the information you have gathered and organized in the first two phases and apply them to your business marketing plan. In addition, this phase guides you in:

Identifying your Unique Selling Proposition (USP) and the specific product and keyword positioning that gets you to the top of your niche.
Applying what your competitors are doing successfully to your own business model.

Phase Four:

Money This phase is all about leveraging search and social media to tune-in to customer behavior, so that you can move the money from their pockets to your business. Key components to this step include:

Duplicating what has worked for other businesses in your niche and then focusing on innovation to give what you offer a unique twist.
Giving attention to your USP to make sure it is strong, fits in well with your marketing efforts and communications and translates into a powerful marketing package.

Get Started Now

If you want to get to the next level in your brand marketing strategy or are just trying to get started on the right foot, the Digital Marketing Compass can take you where you need to be to become a powerhouse and authority in your niche. What’s more, our company provides insider information from experts who have been doing this for a long time, and we know what it takes to succeed. This is the first step to take when you are preparing to launch your new marketing effort in the distributed web.

You can learn more about the Digital Marketing Compass in the Surefire Social DYI System. We also perform this service for every client that uses our Surefire Social “Done for You” marketing program.

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Digital Marketing Compass

“In a time of uncertainty, how do you make sure you are taking advantage of every opportunity and continue to thrive, while your competitors stumble from one new tactic to the other?”

Using the Digital Marketing Compass system with GenNext Media, you can build or re-launch any type of product or service business.

Here’s a brief overview of how you can expect each phase to fine-tune your business marketing plan:

Phase One:

Phase Two:

Phase Three:

Phase Four:

Get Started Now

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